Alyque Padamsee
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| Alyque Padamsee |
Alyque Padamsee is a multi-faceted genius who wears 3 hats. One, as
the Brand Father of modern Indian advertising and has built over
100Brands. Two, he is the guru of English theatre in India with over 70
major productions to his name. Three, he is very committed to Public
Service work, and is currently guiding the Bombay Police Force in a
campaign against Eve Teasing and sexual molestation on the city streets.
The President of India conferred on him the Padmashree Award. The Advertising Club named him Advertising Man of the Century
He has worked as Communications Advisor to Mr. Chandrababu Naidu, the
former Chief Minister of Andhra Pradesh State, where he creatively
supervised the presentation to President Bill Clinton and also Prime
Minister Tony Blair.
His best-seller book on Advertising entitled a Double Life is prescribed in business school.
Mr Padamsee has been a Communications Guru for over 5 decades. He is
the Chairman of The London Institute of Corporate Training. He is a
renowned Speaker at National and International Conferences.
He is the recipient of the Lifetime Achievement Award for Theatre
from the Sangeet Natak Akademi, and over half dozen other Lifetime
Achievement Awards.
He was born into a traditional
Gujarati-Kutchi Muslim family, but describes himself as an agnostic who
disinherited his religion at the age of 18
A Double Life (autobiography) Padamsee created Lalitaji for Surf, Cherry
Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in
the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand,
the Fair & Handsome brand, etc. Recently he created the Idea of a Fatwa
against Terrorism which was announced by the Grand Mufti of the Deoband Uloom.
Furthermore for the Golden Jubilee of The Indian Institute Technology Bombay
his Idea of starting an initiative to create 10 Great Ideas That Will Change
The World In The Next 50 Years caused a great deal of excitement. He is also
working on AIDS Prevention Idea with the Dept. of Biotechnology.Padamsee is CEO
of AP Advertising Pvt. Ltd., the well-known Image and Communications
Consultants, who have provided consultancy services to a number of national and
multinational companies, as Creative Advisor.
For 14 years, Padamsee was the Chief
Executive who built Lintas India to be one of the top agencies in the country.
He went on to become the Regional Co-ordinator of Lintas South Asia.
- Known as the Brand Father of Indian advertising, Padamsee has built over 100 brands.
- Padamsee is also the guru of the English Theatre in India and is famous for his Theatre productions like Evita, Jesus Christ Superstar, Tuglaq, and his latest, Broken Images, which was invited to the Kennedy Center in Washington, DC recently.] He was conferred the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi; and this January the Tagore Ratna.
- Internationally, Mr.Padamsee is well-known for his portrayal of Muhammad Ali Jinnah in Sir Richard Attenborough's Gandhi. He is also the only Indian to be voted into the International Clio Hall of Fame, the Oscars of World Advertising.
- He works as a Social Activist for the Citizens for Justice & Peace, the Citizens Action Group, and he is on the Advisory Council of the Indian Institute of Technology (IIT Bombay).
- The President of India conferred on him the Padmashree Award. The Advertising Club of Mumbai named him "Advertising Man of the Century".
- Earlier he worked as Communications Advisor to Chandrababu Naidu, the former Chief Minister of Andhra Pradesh State.
- Recently he was appointed to the Prime Minister's AIDS Task Force (Earlier served as Advisor to Prime Minister Rajiv Gandhi on Commercial Television).
- His best seller book on Advertising entitled A Double Life is prescribed in business schools.
- Padamsee has been a communications expert for over four decades. He is the Chairman of the London Institute of Corporate Training at which he conducts courses on leadership training and ideation for institutions like Tata Steel, Infosys, Reliance Industries, Harvard Business School, Goldman Sachs, Deloitte and over a dozen other renowned corporations.
Mr
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